One of our favorite pockets of the internet is the review section of Amazon beauty products. It can be a ruthless and brutally honest space, but truthfully, that's the kind of feedback that's most helpful when selecting beauty products online without the ability to give them a test-drive IRL first. This is especially true for makeup, which is so personal to any given individual. It's one thing when a makeup product has thousands of rave reviews, but when it's got close to five stars and is selling fast to boot? That's how you know you've got a winner on your hands.
So how do you locate these makeup unicorns among the hundreds of thousands of products available on Amazon? Lucky for us, the mega-retailer does most of the heavy lifting by staying very transparent about its best-selling products across all categories and aggregating them into ever-evolving, ranked lists. Genius! Spoiler alert: The top-makeup ranking currently consists of lots of mascara.
Interested in checking out what else is on the leaderboard? Keep scrolling to get a download on the best Amazon makeup currently selling like hotcakes along with a snapshot of the reviews to support their internet fame. Then, check out even more buzzy Amazon makeup products to help you select the perfect option for yourself.
#10. Maybelline SyperStay Matte Ink Liquid Lipstick
Maybelline New York Maybelline Superstay Matte Ink Un-Nude Liquid Lipstick ($7)
Rating: 4.4/5 stars, 49,716 reviews
Glowing Amazon review: "I love this lipstick. I fell asleep with it on, and it stayed on all night. It has amazing pigment and dries within about five minutes. As a busy mom, I probably won't try another lipstick!"
More highly rated liquid lipsticks:
Stila Stay All Day Liquid Lipstick in Patina ($19)
This one comes in such gorgeous colors.
Nyx Professional Makeup Soft Matte Lip Cream in Los Angeles ($7)
A soft and wearable liquid lip is hard to find, but this one answers the call.
#9. Maybelline Fit Me Matte + Poreless Foundation
Maybelline Fit Me Matte + Poreless Foundation ($4)
Rating: 4.5/5 stars, 65,959 reviews
Glowing Amazon review: "I have used this product for about three years now and wouldn't ever change. I am 65, and it doesn't settle in wrinkles, and it has great coverage… not too heavy and not too light."
More highly rated matte foundations:
L'Oréal Infallible Pro-Matte Foundation ($9)
This one is blowing up on TikTok—and for good reason.
Dermablend ntense Powder Camo Mattifying Foundation ($32)
Loads of reviewers with sensitive skin have had great success with this derm-approved formulation.
#8. L'Oréal Voluminous Original Mascara
L'Oréal Voluminous Original Mascara ($6)
Rating: 4.5/5 stars, 50,663 reviews
Glowing Amazon review: "I can't say that I've ever had a mascara that I like this much. It stays on well throughout the whole day, no smudges, and doesn't feel wet, either. No crumbles as well. (An amazing feat to pull off.) I'm in love. I've gotten so many compliments, too. I fully recommend to anyone on the fence of buying."
More highly rated volumizing mascaras:
L'Oréal Voluminous Lash Base Primer ($7)
Need even more volume? Reviewers can't get enough of this accompanying primer.
Covergirl Lash Blast Volume Mascara ($6)
Fluffy lashes are just a swipe away.
#7. L'Oréal Lash Paradise Mascara
L'Oréal Lash Paradise Mascara ($8)
Rating: 4.5/5 stars, 52,189 reviews
Glowing Amazon review: "A definite dupe for the Too Faced Better Than Sex Mascara. The first application, in my opinion, gives nice length, and if you apply a second coat, it gives you nice volume as well. The pictures are with two coats. I have worn it all day on multiple occasions with no flaking. I have purposely left it on overnight, and there was the smallest amount of flaking, but it still looked amazing even after a full 24 hours of wear."
More highly rated waterproof mascaras:
Too Faced Better Than Sex Mascara ($25)
It's been some time since the internet identified the above best seller as a dupe for this formula, but it's still absolutely worth trying the original.
L'Oréal Air Volume Mega Mascara ($11)
This mascara is gaining popularity for its lightweight feel and mega-volumizing results.
#6. Maybelline Lash Sensational Washable Mascara
Maybelline Lash Sensational Washable Mascara ($5)
Rating: 4.5/5 stars, 63,921 reviews
Glowing Amazon review: "I bought this mascara on a whim, and after getting used to the brush, I really like it. I have pretty fine lashes, so I like to scrape off most of the mascara and apply it with the short bristles with very little product on the wand. Then, I can go back in and apply more coats to add volume. That way, I don't get like five clumped-up mega lashes. I love that this stuff washes off in the shower. I just take a little soap and gently rub my lashes a little and it comes off. I used some makeup remover on a cotton pad after I showered to see if there was mascara still on my lashes. but there wasn't. It really does wash off."
More highly rated washable mascaras:
Maybelline Great Lash Mascara ($5)
You may recognize this neon tube as a relic of decades past, but it's still one of the most popular, easily removable mascaras out there.
Maybelline Snapscara Mascara ($5)
This wax-free mascara not only looks super vibrant on the lashes, but it's also freakishly easy to remove with just warm water.
#5. Nyx Professional Makeup Mechanical Eyeliner Pencil
Nyx Professional Makeup Mechanical Eyeliner Pencil ($4)
Rating: 4.5/5 stars, 43,926 reviews
Glowing Amazon review: "As I've gotten older (I'm 35 now), I've noticed that the skin on my eyelids is a bit looser than it used to be, and the eye pencils I used to use pull more and don't go on as smoothly as they used to. The Nyx mechanical eye pencil (but not their regular eye pencil) goes on as smooth as silk! I like that it goes on thick/wide, but if you want something precise, this isn't it. It doesn't smudge easily and truly stays on all day."
More highly rated eyeliner pencils:
Urban Decay 24/7 Glide-On Eyeliner Pencil ($22)
This multiuse eyeliner pencil is perfect for sharp cat eyes, graphic wings, and even smoked-out eye shadow effects.
L'Oréal Infallible Neverfail Eyeliner ($7)
One pitfall of mechanical eyeliner pencils is that they can become dull over time, but this one comes with a built-in sharpener to keep the tip tapered for precise application.
#4. Maybelline Total Temptation Eyebrow Definer Pencil
Maybelline Total Temptation Eyebrow Definer Pencil ($6)
Rating: 4.5/5 stars, 70,788 reviews
Glowing Amazon review: "I have little-to-no eyebrows. Penciling them in with something like the Brow Wiz with the tiny tip is pointless and takes forever, and I run out in a month or less. This makes it easy, and my brows look bomb!!! I will buy this over and over and over."
More highly rated eyebrow definers:
Hourglass Arch Brow Sculpting Pencil ($34)
This one is a makeup artist staple.
It Cosmetics Brow Power ($34)
Two pencils are better than one, especially when you're talking about a beloved option like this one from It Cosmetics.
#3. Maybelline Instant Age Rewind Multi-Use Concealer
Maybelline Instant Age Rewind Eraser Multi-Use Concealer ($5)
Rating: 4.4/5 stars, 88,641 reviews
Glowing Amazon review: "Best under-eye concealer ever. I am 67 years old, I have tried them all, and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued."
More highly rated concealers:
E.L.F. Cosmetics 16Hr Camo Concealer ($6)
The internet has spoken, and this concealer is the next big drugstore must-have.
Nars Radiant Creamy Concealer, Ginger ($22)
Makeup enthusiasts know that no conversation about concealer is complete without mentioning this lauded formula from Nars. It's simply the best.
#2. Maybelline Lash Sensational Sky High Mascara
Maybelline Lash Sensational Sky High Mascara ($9)
Rating: 4.5/5 stars, 40,781 reviews
Glowing Amazon review: "This mascara is so great!! In my opinion, it is a dupe for the Thrive Causemetics mascara and is, honestly, even better. This mascara lengthens your lashes so well that it looks like you have on false lashes. Maybelline has some of the best affordable mascaras, and this one does not disappoint. The mascara did not flake or smudge on me at all. I put it on in the morning (including bottom lashes) and wore it until 11:00 p.m., and it still looked great. This will be my new holy-grail mascara at such an affordable price. I highly recommend it!"
More highly rated lengthening mascaras:
Honest Beauty Extreme Length Mascara + Lash Primer ($17)
This clean mascara comes with a primer that adds extra length and density to your lashes.
Heroine Make Long and Curl Mascara Super Waterproof ($15)
This Reddit-famous mascara is the J-beauty answer to lengthened, defined lashes.
#1. Essense Lash Princess False Lash Effect Mascara
Essence Cosmetics Lash Princess False Lash Effect Mascara ($5)
Rating: 4.5/5 stars, 160,205 reviews
Glowing Amazon review: "So, this mascara is super cheap and the best one I've bought so far. In the pictures I posted, I didn't use any eyelash primer or curler and just put two coats on!!! I was so impressed! But it also depends on how long your eyelashes are and if you apply mascara correctly. My eyelashes are not super long naturally but I apply castor oil daily to strengthen them which helps. This mascara doesn't clump (unless you don't know what you're doing) and it has great volume and thickness. You can use one coat to be subtle or you can keep building it up. It also lasts all day."
More highly rated lifting mascaras:
Benefit Cosmetics Roller Lash Curling & Lifting Mascara ($25)
The YouTube generation is well acquainted with this vlogger-approved formula, and after years atop endless lists of favorites, it still holds up.
It Cosmetics Superhero Mascara ($17)
This collagen-, biotin-, and peptide-infused formula adds both volume and length to make your lashes look their absolute best.
This article originally appeared on Who What Wear
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