Meghan Markle is a true beauty influencer.
Not only has the duchess left a
lasting impression on the world of royal beauty, she’s also helping drive sales to some of her favorite beauty brands and products ― particularly Charlotte Tilbury’s Matte Revolution lipstick in “Very Victoria,” often cited as one of her go-tos.
According to new data from
Narrativ, a tech company with the “ aim of building a better internet for shoppers,” a sampling of online articles that mentioned the Duchess of Sussex wearing that particular lipstick has propelled more than $20,000 in direct purchases. Charlotte Tilbury's Matte Revolution lipstick in "Very Victoria," $34. (Photo: Nordstrom)
Narrativ used its research to determine the 10 celebrity influencers with the biggest revenue-driving power, and Markle took the top spot. Behind her are Kylie Jenner, Kim Kardashian and Jennifer Lopez. Others on the list include Rihanna and Selena Gomez.
To compile the list, Narrativ analyzed over 1,000 articles (about 25 female celebrities in total) that have amassed more than 1.5 million clicks total. Of those articles, about 240 were written about the duchess, and about 25 of them specifically mentioned her go-to lipstick. The $20,000 of purchases came from those 25 articles.
Of course, Markle’s influence goes beyond beauty. She, like fellow royal Catherine, Duchess of Cambridge, has the clout to increase exposure for brands, and some of the clothes she’s worn have sold out within minutes.
We think it’s safe to say the
“Meghan Markle effect” isn’t dying down just yet.
If you’re a fan of the royal’s beauty looks, check out more picks she reportedly loves:
Kate Somerville Quench Serum Markle told Beauty Banter she uses Kate Somerville's Quench serum to "maintain the glow" she used to get from Somerville's facials in Los Angeles. Kate Somerville Quench hydrating face serum, $75 Shu Uemura Eyelash Curler The Duchess of Sussex once told Beauty Banter that Shu Uemura's eyelash curler was a beauty product she couldn't live without because "it makes you look instantly awake." She also raved about it in an interview with Birchbox. Shu Uemura eyelash curler, $16.50 Fresh Sugar Advanced Therapy Lip Treatment "I have searched high and low and tried every kind of lip balm, but this is the very best," Markle told Beauty Banter. "Soft, kissable, buttery lips. I swear by it." Fresh Sugar Advanced Therapy lip treatment, $26 Nars Blush In Orgasm The royal also told Beauty Banter she loves the Nars blush in Orgasm for a "perfect rosy flush that brightens the face." Nars blush in Orgasm, $30 Chanel Stylo Yeux Waterproof Long-Lasting Eyeliner In the same interview, Markle said this Chanel eyeliner was one of her favorite beauty secrets. Chanel Stylo Yeux Waterproof Long-Lasting eyeliner in Cassis, $33 Chanel Sublimage Le Teint Foundation According to People, Markle loves the Chanel Sublimage Le Teint foundation, which is definitely a splurge. Chanel Sublimage Le Teint foundation, $135 Nivea Skin Firming Hydration Lotion Markle once said she used this lotion "religiously." "It’s honestly my favorite lotion on the market, it’s so affordable, and makes my skin look and feel amazing," she told Beauty Banter. "I would buy a case of this at a time if I could find it." Nivea Skin Firming Hydrationng Lotion, $7.29 Diorshow Iconic Overcurl Spectacular Mascara Markle told Allure that Diorshow Iconic is her favorite mascara. Diorshow Iconic Overcurl Spectacular mascara, $29.50 Revitalash Eyelash Conditioner In that same interview, Markle said Revitalash eyelash conditioner was part of her normal beauty routine. She told the magazine that thanks to the product, her lashes were "as long as they could ever be." Revitalash Eyelash Conditioner, $55-$150 Yves Saint Laurent Touche Eclat Radiant Touch Concealer Markle once told Allure YSL's Touche Eclat concealer was part of her five-minute makeup routine. , $38 Yves Saint Laurent Touche Eclat Radiant Touch concealer Also on HuffPost 1. The Reformation Dress The duchess wears a striped dress by Reformation (which is currently unavailable online) on day 7 of the royal tour. The royal couple are seen walking along the Kingfisher Bay Jetty on Fraser Island on Oct. 22. Similar look: BCBG MaxAzria BCBG MaxAzria side-tie striped dress, $118 Similar look: Rip Curl Rip Curl Soulmate maxi dress, $49.99 Similar look: Free People Free People Monday midi dress, $100 2. The Emilia Wickstead Dress The duchess wears a black dress by Emilia Wickstead at the Anzac Memorial at Hyde Park in Sydney on Oct. 20, day five of the royal tour. Similar look: Pull & Bear Pull & Bear midi dress with buttons, $44 Similar look: Lulu's Lulu's black button-front midi dress, $59 Similar look: Reformation Reformation Fauna dress, $218 3. The Striped Martin Grant Maxi Dress Meghan wears a maxi dress by Martin Grant on Bondi Beach on Oct. 19, day four of the royal tour. Similar look: Forever 21 Forever 21 striped satin maxi dress, $22.90 Similar look: BooHoo BooHoo Hannah striped button-through maxi dress, $22 Similar look: Zara Zara striped dress, $69.90 4. The Blue Dion Lee Dress The duchess wears a Dion Lee dress on Oct. 18, day three of the royal tour. The dress, which costs $990, is currently available for preorder. Similar look: Express Express asymmetrical ruffle mini dress, $40.99 Similar look: Maggy London Maggy London dream crepe sheath dress, $138 Similar look: Eliza J Eliza J ruffle sheath dress, $138 5. The White Karen Gee Dress The duchess wears a white sheath dress by Karen Gee on Oct. 16, the first day of the royal tour. Similar look: New York & Company New York & Company Eva Mendes Collection Sonja sheath dress, $24.99 Similar look: Kasper Kasper sheath dress, $79 Similar look: Calvin Klein Calvin Klein V-neck sheath dress, $49.99 Love HuffPost? Become a founding member of HuffPost Plus today. This article originally appeared on HuffPost.