Cheetos Officially Calls Its Orange Dust 'Cheetle'

David Moye

Orange you smart, Frito-Lay.

The snack food giant has figured out a new use for the excess cheesy powder that goes on its Cheetos ― and announced a term for the citrus-shaded substance: Cheetle.

Last week, Frito-Lay announced it is releasing a new line of popcorn infused with what the press release called “the orange and red dust symbolic of true Cheetos fandom.”

No hype there.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing for Frito-Lay North America, said in the release.

To be honest, Cheetos Popcorn is a new product, but “Cheetle” is by no means a new term. A Frito-Lay rep told HuffPost the company trademarked the term with that particular spelling 10 years ago.

In addition, brand mascot Chester Cheetah used “Cheetle” as a hashtag in 2015.

However, the term (also spelled “cheedle”) was added to the Urban Dictionary in 2005, and some people, including “Hangover” star Ed Helms, felt that comedian Rich Hall should get credit for coining the term back in the 1980s:

Hall did not immediately respond to a request for comment.

But, as you might expect, Twitter tastemakers had a lot to say about Cheetle.

Also on HuffPost

Chipotle Cheddar: Cheezy Salsa Mix

The chipotle flavor is immediately evident in this waffle-shaped Cheeto. The jury is out on whether that is a good thing -- if you want a slightly smoky taste to your Cheetos, then you may be pleased. It is strong enough that it clouds the other flavors, though.
The chipotle flavor is immediately evident in this waffle-shaped Cheeto. The jury is out on whether that is a good thing -- if you want a slightly smoky taste to your Cheetos, then you may be pleased. It is strong enough that it clouds the other flavors, though.

Salsa Piccante: Cheezy Salsa Mix

While the color is reminiscent of <a href="http://www.huffingtonpost.com/2012/08/15/hot-cheetos-takis-rap_n_1778977.html">Hot Cheetos</a>, the taste is a bit different. The salsa piccante flavor has a distinct tomato taste, and a present but not overpowering spiciness.

Jalapeno Cheddar: Cheezy Salsa Mix

It is a bit strange eating a Cheeto that is frighteningly green. While the jalapeno taste is evident, there isn't a ton of cheddar flavor. If you like peppers, you'll be down with this green monster. Otherwise, you might be better off sticking to the cheese flavors.
It is a bit strange eating a Cheeto that is frighteningly green. While the jalapeno taste is evident, there isn't a ton of cheddar flavor. If you like peppers, you'll be down with this green monster. Otherwise, you might be better off sticking to the cheese flavors.

Cheddar: Cheezy Salsa Mix

While this is supposed to taste like a plain old Cheddar Cheeto, it picks up some of the spice and pepper taste from the others in the bag. That can actually be a good thing -- it's Cheddar with an oh-so-slight kick.
While this is supposed to taste like a plain old Cheddar Cheeto, it picks up some of the spice and pepper taste from the others in the bag. That can actually be a good thing -- it's Cheddar with an oh-so-slight kick.

All Cheezy Salsa Mix Flavors

When scooped from the bag all at once, the flavors all sort of taste the same. This is a shame -- this bag is best eaten by tasting different Cheetos one at a time. While several of these flavors are fairly significant departures from the original Cheetos flavor, some are welcomed changes while others leave us wanting cleaner tastes.
When scooped from the bag all at once, the flavors all sort of taste the same. This is a shame -- this bag is best eaten by tasting different Cheetos one at a time. While several of these flavors are fairly significant departures from the original Cheetos flavor, some are welcomed changes while others leave us wanting cleaner tastes.

Cheddar: Xtra Cheezy Mix

This is the Cheetos flavor everyone knows and loves. And it is still great when mixed in with other offerings.
This is the Cheetos flavor everyone knows and loves. And it is still great when mixed in with other offerings.

Nacho Cheese: Xtra Cheezy Mix

This is pretty much a Dorito chip on steroids. There is an intense nacho cheese taste that lingers for awhile on the tongue. If you're a fan of that artificial cheese taste, this might be a huge winner for you.
This is pretty much a Dorito chip on steroids. There is an intense nacho cheese taste that lingers for awhile on the tongue. If you're a fan of that artificial cheese taste, this might be a huge winner for you.

Parmesan: Xtra Cheezy Mix

This nugget-sized bite doesn't taste much like parmesan. It has a vague generic cheese taste that isn't offensive, but also isn't memorable.
This nugget-sized bite doesn't taste much like parmesan. It has a vague generic cheese taste that isn't offensive, but also isn't memorable.

Double Cheddar: Xtra Cheezy Mix

If you're a fan of regular Cheetos, then you'll almost definitely like this. It isn't quite two times the flavor of normal Cheddar, but it is cheese-heavy enough to sate your cravings.
If you're a fan of regular Cheetos, then you'll almost definitely like this. It isn't quite two times the flavor of normal Cheddar, but it is cheese-heavy enough to sate your cravings.

All Xtra Cheezy Mix Flavors

This bag mix is not nearly as flavor-popping as the Cheezy Salsa bag is. If you're more into straight cheese flavors, we recommend this one over the salsa bag. If you're down for something a bit more bold though, definitely go salsa.
This bag mix is not nearly as flavor-popping as the Cheezy Salsa bag is. If you're more into straight cheese flavors, we recommend this one over the salsa bag. If you're down for something a bit more bold though, definitely go salsa.

All Cheetos Mix-Ups Flavors

Cheetos party!!!
Cheetos party!!!

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This article originally appeared on HuffPost.