British Airways Adds Pet Videos to Ease Fearful Fliers
Does this photo put you in a good mood? British Airways believes it will. (Photo by Nick Morrish/British Airways)
Do you ever go on Youtube only to get caught in an endless web of cat videos? It’s pretty adorable and relaxing, huh?
British Airways thinks so, and has dedicated a new channel aboard their long-haul flights called ‘Paws and Relax.’ The channel, which is set to launch in September, is dedicated to light-hearted footage of cats and dogs. Sounds pretty purrrfect!
The airline recently unveiled their happiness blanket as a way to help passengers sleep better on flights, and now they’re turning to pets to further increase the mood of travelers. In a video posted on Youtube, Inflight Entertainment Manager Richard D’Cruze says this is the newest tool that the airline is using to enhance the passenger experience. “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels,” says D’Cruze.
Alfie the Pug is also available for adoption. (Photo by Nick Morrish/ British Airways)
And to really tug at your heart strings, all of the animals used in the launch photos are from the Battersea Dogs and Cats Home and are available for adoption. So if Alfie the Pug, or kittens Karma, Knight, and Karis really capture your heart, you can take them home!
WATCH: British Airways Inflight Entertainment Manager Richard D’Cruze explain “Paws and Relax.”