Sacramento Artist's Viral Project Asks What Is the Color of Love

JOI-MARIE MCKENZIE
Sacramento Artist's Viral Project Asks What Is the Color of Love (ABC News)

A Sacramento woman asked strangers to submit two things: what they would say to their first love if they could send them a text message and what color comes to mind when you think of them.

What Rora Blue didn't realize when she first launched the Unsent Project back in March 2015 was that the prompt would later go viral, with the 19-year-old collecting more than 27,000 submissions of love lost, heartbreak and sometimes fond memories.

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"I posted the prompt on my blog and I felt like it was an idea that a lot of people would relate to. I really didn't expect to get the response that it did," Blue told ABC News. "I feel that I stumbled upon something that really resonated with a lot of people."

Blue said she's most fascinated by the responses she received from her second question: what color do you think of when you think of your first love?

"I've gotten every color imaginable," she said, noting she's received responses such as "rainbow," "clear" and "pink with sparkles."

"It really just shows me that everyone sees the world different," Blue added. "I think that's really beautiful."

Blue said the color submitted the most is surprisingly not pink or red. Instead, it's been mostly blues and blacks.

"I don't know exactly what that means, but I think about it all the time. What does that mean? That's a great question. I'm not really sure yet, but I would love to find out," she said.

Blue took dozens of submissions and created a large-scale art installation, now being showcased in the Sacramento offices of City Scout Magazine. The Sacramento City College student also has plans for a future large-scale art piece.

"I'd love to do an all blue collage and compare the emotions between the blue text," Blue told ABC News.