Following the deaths of Breonna Taylor, George Floyd and many others at the hands of police, there's been more of a national effort to support people of color.
One way people are standing in solidarity is by supporting Black-owned brands, and that's a part of the reason Pinterest has launched a Black-owned fashion and beauty shop.
In addition to celebrating National Black Business Month, the company said there was an increased interest in Pinners searching for "Black-owned business" as well as "support small business" from June 22 to July 19 compared to the same time period in 2019.
The curated collection features over 20 Black-owned fashion and beauty brands and more than 600 products all in one spot to make it easier for Pinners to discover and shop from mission-driven brands.
Each product featured has a shoppable product pin that links buyers directly to the respective store's virtual checkout -- allowing funds made to go directly to each retailer.
Pinterest previously has offered collections surrounding small brands for holiday shopping and in April to help promote Earth Day.
Pinterest launches Black-owned fashion and beauty shop originally appeared on goodmorningamerica.com