New online marketplace highlights global flavors, artisan products from diverse food entrepreneurs

·4 min read
New online marketplace highlights global flavors, artisan products from diverse food entrepreneurs

Women-owned olive oil companies; Persian Ajil trail mix brands; a Brooklyn-based hot sauce line made by a Barbadian American drag queen -- these are just a few of the products available on Foxtrot Anywhere, a new online marketplace for diverse food products.

PHOTO: One of the new curated tastemaker boxes from Foxtrot Anywhere. (Charissa Fay)
PHOTO: One of the new curated tastemaker boxes from Foxtrot Anywhere. (Charissa Fay)

Originally launched as a brick-and-mortar reinvention of a neighborhood corner store with locations in Chicago, D.C. and Dallas, Foxtrot Anywhere now offers unique locally made and sourced goods online.

To kick off their new tastemaker series, the company tapped food editor Nilou Motamed to curate boxes that include women-founded alcohol-free botanical spirits and ethically sourced Chinese teas.

"What they're doing is a great disruption story. It's a great evolution of how we consume," Motamed told "Good Morning America" about Foxtrot's business model which identifies and promotes up and coming food entrepreneurs to give consumers access to what's new. "It's so important for us to understand each other's food as a way of understanding each other -- it feels so good to be in this moment in our food culture where we can open people's eyes to the bigger world out there -- spotlight flavors from Israel, Tunisia, Bajan -- we have an opportunity to let them be heard."

PHOTO: Nilou Motamed pours some of her favorite local olive oil, included in her Foxtrot box. (Charissa Fay)
PHOTO: Nilou Motamed pours some of her favorite local olive oil, included in her Foxtrot box. (Charissa Fay)

A judge on TV shows "Top Chef" and "Chopped" and the former editor-in-chief at Food & Wine magazine, Motamed said putting together these boxes was particularly rewarding.

"Creating community around food is really important -- so for me to be able to curate an aisle and talk about my favorite things, to turn people on to new products that they might not be aware of and have a dialogue with people at Foxtrot to bubble up the best things they have to know about and be able to deliver it to them in this big moment is so fun."

The self-proclaimed "obsessive gifter" said she has always enjoyed creating boxes of treats representative of the person she's giving it to.

PHOTO: A new curated box from the Foxtrot tastemaker series with Nilou Motamed. (Charissa Fay)
PHOTO: A new curated box from the Foxtrot tastemaker series with Nilou Motamed. (Charissa Fay)

Whether it's a hosting or housewarming gift, Motamed shared her favorite Foxtrot brands, including: "New York Shuk, a Moroccan harissa paste made by a Brooklyn-based couple that I have in my fridge, it's such a good product and I think a lot of people don't know about it; Frankie's 457, which happens to be where I ate all my early post-lockdown meals, and the olive oil is a signature there and that's on my kitchen counter, so that olive oil is in one of my boxes; [and] Diaspora, which is a female-owned fair trade spice company."

"There's such a powerful force for diversity and female empowerment -- and each of these boxes is like my big hug to these hard-working artisans who make our lives more joyful," Motamed said.

"There's so many things coming at us," Motamed said, "it's hard to know who to trust and where to spend your money. Because products are so well made and in small batches, we want to make sure that when you get it home that you feel as good as you did in the moment. It's full of craft, everything feels like it's part of a joyful exploration of the best things happening in the food space."

Niloofar Mirani founded Ajil trailmix inspired by her father's Persian cooking, which is also vegan, gluten- and sugar-free. [It's] "what every Persian family has in their house -- it's salty-sweet with cashews and plump raisins," Motamed described of the product that she felt particularly connected to as an Iranian immigrant. Mirani spent a year with her father sourcing the highest quality nuts and dried fruit and perfecting their ratios in each bag, Motamed said.

Check out the rest of Motamed's flavorful product picks below and discover the stories behind each one:

Nilou's Fave Female Makers: Pineapple Collaborative - The ACV, Niloofar Persian Traditional Ajil Mix, Seed & Mill Organic Tahini, Trade Street Jam Strawberry Chipotle & Fig.

Nilou's Must-Haves: Frankie's 457 Extra Virgin Olive Oil, Shaquanda's Hot Pepper Sauce, Jacobsen's Sea Salt Slide Tin, Wild West Animal Grahams, NY Shuk Signature Harissa, Fine & Raw Sea Salt Chocolate Bar, Cadence Candle Co. - Focus + Thrive.

Nilou's Gift for the Ultimate Hostess: Pineapple Collaborative - The Olive Oil, Three Gems Tea, Acid League Garden Heat, Brooklyn Candle - Italia, Foxtrot Matches, AMASS Riverine Non-Alcoholic Spirit, Diaspora Nutmeg.

Motamed's Foxtrot selections of small diverse makers also has a charitable aspect: 10% of proceeds from each gift box sold will go to World Central Kitchen, the not-for-profit organization founded by Chef José Andrés that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.

New online marketplace highlights global flavors, artisan products from diverse food entrepreneurs originally appeared on goodmorningamerica.com

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