First there was Maddie, the pose-striker, then Tuna, the chiweenie with an overbite, and now meet Norm, the latest adorable pooch pulling at the Internet’s heartstrings. Norm’s owner, Jeremy Veach, of Port Orchard, Wash., says he was inspired by Maddie, whose owner photographed her in unlikely places, to put Norm in front of the lens too. Since January, Veach, 23, has posted a new photo of Norm daily on his Instagram account, which now has nearly 30,000 followers. “Norm seems to have his own personality and people like the attitude he has,” Veach said. “And it’s kind of hard to picture a pug doing the things that Norm does.” Click through to see some of Norm’s most popular shots.