Kevin Bacon is now the spokesman for -- what else? -- eggs.
In a video posted over the weekend, the actor is seen lounging in the kitchen of a woman who's having martial troubles, explaining the nutritional benefit of starting her days with eggs.
Then, things take a scandalous turn.
"You know, I love the smell of eggs in the morning," he said to her.
"And I love the smell of Bacon," she replied, as her husband walked into the room.
Watch the complete video below, and cross your fingers for more celebrity/food endorsements in the future.
Jon Hamm and cheese, Shia LaBoeuf and potatoes, we're looking at you.