Jaguar to be an all-electric carmaker by 2025

CATHERINE THORBECKE
·2 min read

British automaker Jaguar Land Rover said its Jaguar marque will become an all-electric luxury brand starting in 2025.

The news came out of a "reimagination strategy" for the Jaguar Land Rover group, which is putting a new emphasis on sustainability and electrification for its two namesake brands.

"By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies," the company said Monday in a statement on its website.

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Land Rover, meanwhile, will welcome six purely electric vehicles to its lineup over the next five years, with the first all-electric variant arriving in 2024, the company said.

PHOTO: In this undated file photo, the all-electric Jaguar I-PACE is shown. (Jaguar)
PHOTO: In this undated file photo, the all-electric Jaguar I-PACE is shown. (Jaguar)

By 2030, "in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains," the company said.

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Moreover, the company said its goal across both the Jaguar and Land Rover brands is to achieve net zero carbon emissions in its supply chains, products and operations by 2039.

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Late last year, the U.K. announced a plan to ban the sale of new gasoline and diesel vehicles by the year 2030.

U.K. Prime Minister Boris Johnson lauded the carmaker's announcement in a tweet Monday.

"Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039," Johnson wrote. "A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener."

Jaguar to be an all-electric carmaker by 2025 originally appeared on abcnews.go.com