ABC News
Salespeople promoting Bud Light for a Florida–based distributor have grown accustomed to car horns, middle fingers and jokes amid a weekslong boycott, but say they have struggled to ignore thousands of dollars in lost commission pay, two sales supervisors at the distributor told ABC News. A typical salesperson at the distributor made roughly $2,000 less in May than he or she would have over each of the previous two years, suffering primarily from a decline in Bud Light sales that reached as much as 60% over the week ending on Memorial Day, the sales supervisors said. A consumer boycott of Anheuser-Busch InBev over a promotion in April from a trans influencer has pummeled the company's stock, but it has also brought financial pain for thousands of salespeople at independent distributors nationwide, many of whom depend largely on performance-based pay, former Anheuser-Busch InBev executive Anson Frericks told ABC News.