Hair brand launches new 'VOTE' bobby pin to inspire empowering message originally appeared on goodmorningamerica.com
It's the year of next big presidential election and as people are already pondering the polls, one hair brand is encouraging everyone to get out and vote with their latest accessory launch.
Kitsch and celebrity hairstylist Justin Marjan released the "VOTE" Rhinestone Bobby Pin to empower others to do their civic duty.
"Register to vote this year & wear this pin to inspire others to let their voices be heard too," the brand wrote in a description of the pins on their website.
The bobby pin retails for $29, and the brand has also vowed to donate 100% of proceeds to When We All Vote, a non-profit, nonpartisan organization that aims to help bring more people into the voting process.
Co-chairs of When We All Vote include former first lady Michelle Obama, actress Kerry Washington and basketball star Chris Paul.
"When We All Vote is on a mission to change the culture around voting which means tapping into the powerhouse brands that people love," said Stephanie Young, managing director of communications and culture for When We All Vote in a statement.
She continued, "Kitsch x Justine Marjan has elevated the hair accessory industry and When We All Vote is proud to partner with them to raise awareness about the importance of registering and turning out to vote in every election."