Gerber, whose father Randy Gerber is also a former model, stars alongside Crawford and Crawford's mother in JCPenney's Mother's Day campaign. The three generations of Crawford beauties are casually dressed in jeans and white tops.
The ad, however, comes as a surprise. In February, Crawford abruptly halted Kaia's budding career after the 10-year-old posed for Versace in a leather jacket and short skirt. The photograph made headlines, with some calling it too provocative.
Afterward, Crawford announced to "The Daily," "At this point, she's too young to pursue a career. There aren't even a handful of jobs for a 10-year-old girl."
She does give Kaia the green light to follow in her footsteps later on in life: "But if she's 17 and wants to try it, of course, what can I say?"
Crawford said Kaia told her somewhat jokingly, "I might model first because you don't have to know how to do anything, but then I want to be a baby nurse."
Click through to see other daughters who appear to be mimicking their famous moms.
Madonna and Lourdes Leon
These days, Madonna's daughter Lourdes Leon is looking more and more like a chip off the old block. Last month, she was seen strutting the streets of New York in a cut-off top and sheer skirt that might've been stolen from the '80s section (or room, heck--it might even have its own zip code) of her mom's closet. We know they share the same fashion sense -- the 15-year-old and the Queen of Pop collaborated on the Material Girl fashion line that's sold at Macy's -- but their similarities have never been so clear. (Here's hoping she keeps her locks au natural for a while longer before dipping into the dye like Madonna, though.)
Heather Locklear and Ava Sambora
Heather Locklear is the latest actress to usher her offspring into show business. Ava Sambora, the "Melrose Place" star's 14-year-old daughter with ex-husband Richie Sambora, has scored a small role in Judd Apatow's upcoming take-off on "Knocked Up," according to Variety. It's a movie full of second-generation stars: Sambora will play the best friend of Apatow's real-life daughter Maude, who plays one of Paul Rudd and Leslie Mann's two daughters.
Susan Sarandon and Eva Amurri
By the time she had Eva Amurri, Susan Sarandon had more than a dozen films under her belt and an Oscar nomination. So when Amurri decided to pursue an acting career, she had a more-than-qualified mom-mentor. The daughter of Sarandon and Italian director Franco Amurri landed her first role alongside her mother in the 2002 film "The Banger Sisters." She acted with her mom in an episode of "Friends" before breaking off on her own. These days, Amurri is best known for playing a college student/stripper in the third season of Showtime's "Californication."
Goldie Hawn and Kate Hudson
Often arm-in-arm on the red carpet (and at the bar -- Goldie can party), Goldie Hawn and Kate Hudson seem more like girlfriends than mother and daughter. But for Hudson, having a famous mom wasn't always so fabulous.
"For me, I'd go crazy if I couldn't go out and walk in the streets," she told the U.K.'s Telegraph in 2010 about growing up with paparazzi hounding her family. "I learned some of that from my mom. She is so recognizable. She's just so Goldie! When I was a girl I would get embarrassed and say: 'Mom, put a hat on or something.'"
Demi Moore and Rumer Willis
Rumer Willis came into the world on camera -- literally. Mom Demi Moore hired a cameraman to film the birth of her eldest daughter. Like Amurri, she made her big-screen debut alongside her A-list mom in the 1995 movie "Now and Then." She's appeared in a handful of films and TV shows since then, including two with her father, Moore's ex-husband, Bruce Willis -- "The Whole Nine Yards" and "Hostage."
Given her parents' profession, acting was a natural pursuit for Willis.
"I grew up around it, and I just always knew it was something that I wanted to do," she said at the premiere of her 2009 movie, "Sorority Row." "I always knew that I wanted to be a part of it too, it looked like a fun group to get to hang out with."
Of late, Willis has been her mother's crutch, following Moore's divorce from Ashton Kutcher and January hospitalization.
Debbie Reynolds and Carrie Fisher
No Hollywood mother-daughter duo offers as much drama as Debbie Reynolds and Carrie Fisher. Reynolds and Eddie Fisher divorced when Carrie was 2 years old; he went on to marry Reynolds' good friend, Elizabeth Taylor. Like Hudson, Carrie Fisher has often talked about the difficulties of growing up with an iconic mom.
"My self-image is just whacked from having the movie star mom," she said on "Oprah" last year. "My mother would get up in the morning as my mother and then she would go into this big closet she had. She'd go in on this end as my mom and she'd come out the other end as Debbie Reynolds. It was like a car wash for celebrities."
Later in life, Fisher struggled with bipolar disorder, which put a strain on the mother-daughter relationship.
"My lowest point in Carrie's and my relationship was really when we discovered that she was ill, or that she had this mental health problem, and that it was going to be with her forever," Reynolds said during the same "Oprah" appearance. "That was very hard."
Fisher poured her problems into a successful memoir, "Wishful Drinking," and a one-woman play.