The global coronavirus pandemic has led to the cancellation of many significant events including graduations.
Every year, graduates look forward to dressing up in a cap and gown, walking across a stage and listening to a commencement speech, typically delivered by someone noteworthy. On Sunday, Lisa Price, the founder of hair care brand Carol's Daughter, will deliver a virtual commencement address on Facebook Live.
"Whether you're graduating from college, high school or stepping up into first grade, I would like to invite you into my kitchen on Sunday, May 3 for your very own commencement address, Price said in a YouTube video. "Calling on the future leaders to join me in Lisa's kitchen."
Price's' multimillion-dollar beauty empire started from humble beginnings in her Brooklyn-based apartment kitchen where she would mix fragrances and oils to create beauty products. Today, the company carries a wide variety of hair and body care products in mass retailers nationwide gaining loyal celebrity clients including Halle Berry, Jada Pinkett-Smith and Erykah Badu.
In 2014, Carol's Daughter became a part of L'Oréal's USA group, and in 2017, Price's company made history by becoming the first beauty brand on exhibit at the Smithsonian National Museum of African American History and Culture.
"One of the many things this unprecedented moment has shown us is that love, hope, leadership, and resolve are critical traits our future leaders will need," said Price in a statement. "Those traits helped me build and sustain a company in the fickle beauty industry, so I'm honored to be able to share some of my lessons with these graduates live, from where I started my entrepreneurship journey."