Kia is taking to the big screen to preview its Super Bowl ad for the second year in a row.
Viewers got their first look at a teaser for the ad Friday online and in movie theaters.
The complete ad spot, called "Space Babies," will be shown in movie theaters on Feb. 1 and 2 before Super Bowl 2013 on Feb. 3.
Full Coverage: Super Bowl 2013
Kia was the first Super Bowl advertiser to premiere its ad in movie theaters last year.