Chobani has apologized for a slogan on some of their Greek yogurt lids that fueled a food fight on social media.
The company's "Simply 100? yogurt, which contains 100 calories, had lids that read, "Nature got us to 100 calories, not scientists. #howmatters."
While the company was trying to draw attention to their natural ingredients, the slogan ended up doing the opposite. Scientists, yogurt lovers, and especially yogurt-loving scientists used the company's own Twitter tag, #howmatters, to point out just how much "science" was used to engineer the yogurt.
David Grinspoon, curator of Astrobiology in the Department of Space Sciences at the Denver Museum of Nature & Science in Colorado, said the tagline made him rethink buying another Chobani.
- David Grinspoon (@DrFunkySpoon) June 3, 2014
Others including Dr. Darren Saunders, an Australian cancer researcher, pointed out the ingredient list for the yogurt would have been impossible to manufacture without the help of scientists.
- Dr Darren Saunders (@whereisdaz) June 4, 2014
- DNLee (@DNLee5) June 4, 2014
Chobani's #howmatters tag became overrun with mentions of the yogurt ingredient list and the many ways scientists have contributed to agriculture and food sciences, prompting a company apology and a discontinuation of the lids.
In a statement sent to ABC News, Chobani said the lids were a mistake and that they hope to make peace with all the yogurt-loving scientists they offended.
"We were being tongue in cheek and perhaps a bit too clever for our own good," the statement read. "The under lid messaging campaign ended last week and was not intended as an indictment of science or scientists. Words matter and your feedback counts."
The company said they would also send a free yogurt to any scientist who contacts them via their website.
The viral war of words is not the first time Chobani has faced controversy. Whole Foods decided to phase out the yogurt this year, since the company uses milk from cows that eat genetically-modified food. And last year the company issued a voluntary recall of some yogurt after mold was found at an Idaho plant.