Officials from the St. Petersburg/Clearwater tourism office in Florida announced sightings of a "Manaphin" off the state's coast on Tuesday. But the mythical dolphin-manatee hybrid was spotted just in time for April Fools' Day, leading many to question whether the press release was a gag.
It is. But it's a fun one.
Here are more April Fools' marketing campaigns that some people wish were real and some may be duped into believing.
St. Petersburg/Clearwater tourism office
In the St. Petersburg/Clearwater tourism office's release, scientists describe the creature as bearing a "resemblance to both the bottlenose dolphin (Tursiops truncatus) and the West Indian manatee (Trichechus manatus)" and credit a traveling kayaker from Chicago for spotting it while it came above water.
"I've seen both manatees and dolphins many times," said the 34-year old Chicagoan in the release. "But this was different -- the thing moved like a dolphin but had the head of a manatee. It was pretty cool."
Even marine mammal trainer John Widick of the Clearwater Marine Aquarium contributed a quote to add heft to the release's claim, stating: "To have a sighting of one of these hybrid mammals anywhere is an extraordinary thing, but to have sighting of one this far up in the Gulf of Mexico is truly remarkable and speaks to the cleanliness of the waters in the Gulf of Mexico -- and the fact that mother nature has the final say in whether something is extinct."
Tech giant Google released a YouTube video in which it announced that the company is hiring "Pokémon Masters," who will take Google Maps "to the next dimension." In the comically adventurous video, applicants try to capture animated Pokémon characters in the air and over water and mountains.
Virgin America, Nest
Virgin America and newly acquired smart-device company Nest went to great lengths for their April Fools' Day announcement, which featured the CEOs of both companies, Richard Branson and Tony Fadell, respectively. Both companies featured separate announcements on the Virgin America and Nest websites.
Nest, recently acquired by Google, and Virgin America announced that each plane passenger can control their own climate with three settings: Cancun Afternoon, Standard Day in Los Angeles, and Chicago Polar Vortex. Watch the video for a good chuckle.
Cheetos, a brand of Frito-Lay, which is owned by PepsiCo., got in the April Fools' Day game early, by notifying media on Thursday of Cheeteau, a "limited-edition fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight." The company created an edgy and romantic black and white ad posted on its own fragrance website, and mailed ABC News a bottle of the fragrance. More than one editor described the scent as "buttery."
If you love the smell of cheesy Cheetos, you might like "Pizza" perfume, a real product created by Demeter Fragrance Library.
Read More: Pizza Perfume Is Now a Thing
On March 24, retailer American Eagle also announced what appears to be an early April Fools' Day campaign, American Beagle Outfitters, a clothing line for dogs. American Eagle did not respond to a request for comment to ABC News, and it wouldn't tell Buzzfeed whether the campaign was a joke or not. The press release for the line borders "believable" for dog-crazed owners: "Designed to perfectly match their owner's on-trend American Eagle wardrobe, the canine collection features must-haves such as slimming doggy jeggings, fur-friendly bikinis and statement accessories, creating head-to-tail looks that complement the unique style and personality of every pooch, big or small."
Read More: Fast Food Clothing for Brand Super Fans
Tech-friendly do-it-yourself building company BuildDirect takes the prize for sweetest campaign, announcing chocolate flooring. The press release, which includes a photo of CEO Jeff Booth taking a bite out of a piece of chocolate floor sample, says, "BuildDirect's new chocolate floors are stylish, warm and come with an intricate, wood patterned surface. No other flooring on the market is as easy to install, with customers encouraged to break the planks with their fingers."
Personal shopping bra site True&Co. announced that they are changing their sizing from number-letter combos (32A, 34C, etc.) to Kitten Sizing (from Double Newborn to Double Fluffy, etc.) because a number of customers call their breasts "Cats in Sacks."