From flapper finger waves to the hair-crimping fad of the 1980s, it's safe to say that the perception of beauty is ever-changing.
Now, one production company is showing how our concept of beauty has unfolded over the last 100 years.
The years are compiled in a one-minute time lapse from a vintage 1910 Edwardian lady to a modern Millennial in 2010 -- and everything in between.
“We plucked out 10 iconic hairstyles and makeup looks over the course of 100 years,” said Mike Gaston, creative director of Cut Video. “Our goal is to do this with many different models and show how our concept of beauty has evolved.”
Gaston and his team plan to show men and women of various ethnicities going through the same transformations as Carduner.
“We are also going to be using people from other orientations,” Gaston says. "We want to reflect how beauty has been represented over the course of 100 years among different types of people."
The video has received over 300,000 hits on YouTube in over a week.