FDA Revamps Nutrition Label, Serving Size Humiliation Ensues
Today in harsh reality checks: The FDA has officially proposed an update to its nutrition labels, featuring larger, bolder, more in-your-face calorie counts and actual serving sizes. Read: the serving sizes people actually consume. Because let’s be real, you do not only eat 15 tortilla chips at a time. No human does.
This marks the first update to packaged food labels in 20 years. Suffice to say that in that time, eating habits have changed. (We coined the term “obesity epidemic,” and some reports indicate that 42 percent of us will be obese by 2030.)
So it makes sense that the Obama administration wants, as First Lady Michelle Obama writes in the press release, “that you as a parent and a consumer should be able to walk into your local grocery store, pick up an item off the shelf, and be able to tell whether it’s good for your family.”
Photo credit: Food52
But the reality is that no one eats only half a cup of ice cream (the Haagen Dazs suggested serving size), so there’s no way you’re only consuming 290 calories at a sitting. (Did no one else have the pint-a-day ice cream plan in college? Anyone?)
For years we’ve been in the delightful position of ignoring proposed serving sizes and calories, and happily scarfing a whole bag of something that purportedly is supposed to be split into two portions.
Herewith, a few of the worst offenders in nutrition label lies:
Photo credit: Nissinfoods.com