Schools That Make the Most Money Off College Basketball
College basketball is big business. Don't let anyone tell you otherwise.
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And it's not just the players who are raking in the dough with massive NIL Deals during March Madness and beyond. It's the schools that are also seeing dollar signs from their athletic investments-millions of dollar signs for lots of them.
While it might not be the NBA, major Division I college basketball programs have pulled in huge revenues over the last few years-not just with men's basketball, but women's basketball as well-with the numbers getting bigger every season.
Here is a list of the 32 colleges that have amassed more than $18 million in revenue with basketball programs for both men and women's programs.
32. Florida State University
Revenue: $18,227,195
Men's basketball: $16,987,326
Women's basketball: $1,239,869
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31. The University of Minnesota
Revenue: $18,310,456
Women's basketball: $643,259
Men's basketball: $17,667,197
30. The University of Tennessee
Revenue: $18,476,072
Men's basketball: $16,069,180
Women's basketball: $2,406,892
29. The University of Dayton
Revenue: $18,497,393
Men's basketball: $16,878,904
Women's basketball: $1,618,489
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28. The University of California - Los Angeles (UCLA)
Revenue: $18,526,663
Men's basketball: $12,891,320
Women's basketball: $5,635,343
27. The University of Nebraska - Lincoln
Revenue: $18,698,599
Men's basketball: $16,849,124
Women's basketball: $1,858,475
26. Xavier University
Revenue: $18,812,108
Men's basketball: $16,067,816
Women's basketball: $2,744,292
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25. Stanford University
Revenue: $19,419,358
Men's basketball: $11,369,560
Women's basketball: $8,049,798
24. Baylor University
Revenue: $19,644,821
Men's basketball: $13,308,914
Women's basketball: $6,335,907
23. Texas Christian University
Revenue: $19,775,379
Men's basketball: $12,670,472
Women's basketball: $7,104,907
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22. The University of Alabama
Revenue: $20,064,670
Men's basketball: $19,047,972
Women's basketball: $1,016,698
21. The University of Virginia
Revenue: $20,441,635
Men's basketball: $14,598,575
Women's basketball: $5,843,060
20. Gonzaga University
Revenue: $21,218,754
Men's basketball: $17,060,871
Women's basketball: $4,157,883
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19. Vanderbilt University
Revenue: $21,578,177
Men's basketball: $13,587,388
Women's basketball: $7,990,789
18. The University of Michigan - Ann Arbor
Revenue: $21,755,023
Men's basketball: $21,141,253
Women's basketball: $613,770
17. The University of South Carolina
Revenue: $22,141,925
Men's basketball: $12,604,227
Women's basketball: $9,537,698
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16. Villanova University
Revenue: $24,005,010
Men's basketball: $20,513,366
Women's basketball: $3,491,644
15. Ohio State University
Revenue: $24,268,826
Men's basketball: $23,575,794
Women's basketball: $693,032
14. The University of Arkansas
Revenue: $24,495,637
Men's basketball: $24,094,372
Women's basketball: $401,265
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13. The University of Arizona
Revenue: $25,054,541
Men's basketball: $23,287,417
Women's basketball: $1,767,124
12. Purdue University
Revenue: $25,919,482
Men's basketball: $18,911,360
Women's basketball: $7,008,122
11. The University of Texas -- Austin
Revenue: $26,180,959
Men's basketball: $23,637,212
Women's basketball: $2,543,747
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10. The University of Illinois
Revenue: $26,490,527
Men's basketball: $25,658,000
Women's basketball: $832,527
9. Michigan State University
Revenue: $27,134,559
Men's basketball: $26,270,974
Women's basketball: $863,585
8. The University of Kentucky
Revenue: $27,252,990
Men's basketball: $22,667,255
Women's basketball: $4,585,735
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7. Marquette University
Revenue: $27,751,972
Men's basketball: $23,422,126
Women's basketball: $4,329,846
6. The University of Louisville
Revenue: $28,768,232
Men's basketball: $21,853,488
Women's basketball: $6,914,744
5. Indiana University - Bloomington
Revenue: $31,192,515
Men's basketball: $25,955,324
Women's basketball: $5,237,191
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4. The University of Connecticut
Revenue: $32,574,770
Men's basketball: $24,055,088
Women's basketball: $8,519,682
3. The University of North Carolina at Chapel Hill
Revenue: $33,193,398
Men's basketball: $31,965,031
Women's basketball: $1,228,367
2. Syracuse University
Revenue: $35,765,493
Men's basketball: $34,157,191
Women's basketball: $1,608,302
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1. Duke University
Revenue: $47,751,792
Men's basketball: $45,108,538
Women's basketball: $2,643,254
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George Malone contributed to the reporting for this article.
Methodology: For this piece GOBankingRates used the United States Department of Education's "Equity in Athletics Data Analysis" (EADA) dataset to find (1) total basketball revenues; (2) men's basketball revenues; and (3) women's basketball revenues for all NCAA Division I schools all in FY 20-2` data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of March 15, 2023.
This article originally appeared on GOBankingRates.com: Schools That Make the Most Money Off College Basketball
