The Girl Scouts are turning to Grubhub (GRUB) to help deliver cookies and help drive the iconic group toward the future, the organization announced on Tuesday.

Around the nation, more than 1.7 million Girl Scouts are gearing up to embark on their annual cookie drive. However, as confirmed cases of COVID-19 approach 23 million in this U.S., there will be less knocking on neighbors’ doors — or leaning on parents to sell them in the office.

Enter Grubhub, which has been a lifeline during the pandemic for millions of homebound workers. The delivery service is teaming up with the Girl Scouts, help move countless shipments of the tasty annual treats as the surging virus poses continuing challenges to public life.

“The pandemic has posed unique challenges to the ways girls typically sell cookies...” Judith Batty, Interim CEO, Girl Scouts of the USA (GSUSA) told Yahoo Finance. She called the organization a “safe haven in all the chaos” of the current environment.

“The Grubhub platform is a way for girls to host cookie booths during the pandemic and still learn the important entrepreneurship skills that are the foundation of the Girl Scout Cookie Program,” she added.

Among other critical skills, the online food delivery giant will help girls understand how to manage e-commerce, track and fulfill orders on Grubhub’s technology, and work together as a team, Batty said.

For many scouts, the new platform is likely their first introduction to the world of finance and business.

With it comes the “art of giving a sales pitch, first experience with e-commerce, first opportunity to think with an entrepreneurial mindset, even her first opportunity to handle money, as young as five years old.” Betty notes.

In addition to Grubhub, cookie-loving customers can also use the Girl Scout Cookie Finder app for free on iOS or Android devices, text “COOKIES” to 59618, or use the Digital Cookie Platform to make a purchase.

While the online platform launched in 2014, Batty notes the technology is more relevant than ever.

“With all of the changes that came with the COVID-19 pandemic, we know that the popularity of e-commerce shipping and delivery methods will only continue to grow, and our girls are poised to be leaders in the space,” she told Yahoo Finance.

If cookies are ordered directly from a local girl scout, deliveries must “meet local and state safety protocols,” such as wearing masks and maintaining acceptable social distance.

Booth sales comprised of eager troops perched outside big box retailers like Kroger (KR), Target (TGT) or Walmart (WMT) — are not a memory of the past, but they may not happen this year as new cases soar.

“In-person booth experiences are important to develop girls’ people skills, public speaking, money management, sense of community, and more,” Batty said. Along those lines, “booth sales will still be an important part of the Girl Scout Cookie Program when and where it’s safe to do so.”

However, keep a lookout for a new iteration of the longtime tradition on your social media.

“This year, many girls are hosting “virtual cookie booths” on social media (with parental supervision) and making their cookie pitch online. We expect virtual cookie booths will still be a popular option in the future as well,” Batty added.

A return to ‘everyday life’

And for some troops, like 12-year old Anastasia Filippi of Long Island’s Troop 3042, social media is part of the 2021 cookie season.

“I was going to ask some of my teachers at school, ask some of my neighbors and maybe [sell] on social media,” Filippi told Yahoo Finance, who expects to rely on Snapchat or Tik Tok to help find potential clients.

Yet at the end of the day, Flippi said she prefers “the old school way:” A printed, foldable cookie order form and a pen.

Her mother, Cathy Anagnostopoulos, co-leader of Girl Scout Troop 3042 and a former girl scout herself, hopes the annual ritual will brings back a sense of “regular, everyday life.”

For their family it’s more than an annual event, it’s a longtime tradition.

“Cookies has been part of our lives, since my daughter has been in kindergarten, but I was a Girl Scout, also, years and years ago. When people hear of Girl Scout cookies, they still get excited...going back to normal time.”

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma.

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