While Netflix is raising prices, Hulu is lowering its own. In a move to better compete with streaming rivals -- and pick up new customers who think Netflix just got too expensive -- Hulu this morning announced it's lowering the cost of its streaming service by $2.00 per month. Hulu's changes come shortly after Netflix's decision to raise the price for its most popular plan in the U.S. to $12.99 per month, up from $10.99.