A blue-chip stock can fall too, but there's something comforting about having your money in a company with the fundamentals to endure the pain of a recession or broader market decline instead of what was supposedly the next big thing. Household goods conglomerate Procter & Gamble (NYSE: PG) might be the textbook example of a safe stock. You might not immediately recognize the name Procter & Gamble; it's a conglomerate that operates behind the scenes, selling its many brands under their designated name.