Jimmy Donaldson, the YouTube creator and influencer known as MrBeast, is seeking a $1.5 billion valuation for his growing business empire, which includes a restaurant and delivery service called MrBeast burgers, a line of snacks and possibly a Netflix show, Axios reported on Thursday.
Donaldson, who has 107 million subscribers on YouTube, earns $54 million per year for his content alone, Forbes estimates. His videos include challenges like offering a random subscriber $500,000 to stay in a circle for 100 days, or assembling the 10 biggest creators on YouTube for a $1 million game of hide and seek.
According to the Axios report, he wants to raise $150 million in a funding round for his various businesses, which would place the value of his total MrBeast empire at $1.5 billion, a record for an influencer-led business.
In 2020, he partnered with Virtual Dining Concepts, LLC for his burger delivery brand MrBeast burgers, which sold 1 million burgers in the first three months alone. His snack brand called Feastables reportedly made over $10 million in revenue in its first few months.