Nodding to adidas' heritage as well as Yohji Yamamoto's background, the campaign is set in Japan for the first time. Modeled in the vibrant streets of Tokyo, the SS23 presentation immediately assumes a rebellious spirit. The cultural marriage doesn't stop there as the drop includes footwear designed using the Japanese technique of Sashiko stitching, resulting in intentionally loose threads. The Y-3 Superstar, the Y-3 Hicho, the Y-3 Marathon TR, and the Y-3 Gazelle are outfitted with bold tonal stitching, its deliberately unraveled ends creating an ephemeral effect.
Collegiate-inspired letterman jackets sit alongside expertly tailored cargo and track pants, transforming otherwise casual clothing into relaxed two-piece suits. The hard-to-miss Y-3 logo acts as a crest, adding a determined straight edge to essential sportswear garments. T-shirts, cozy cardigans and caps also bulk up the offering, delivering a carefully considered collection of clothing and accessories.
Y-3's SS23 collection is available on adidas' online store as well as Y-3 stores and select global retailers. Take a look at the campaign in the gallery above.