XXXTentacion Breaks Taylor Swift’s Spotify Streaming Record

Matthew Strauss
Updated

XXXTentacion has broken the global record for the most Spotify streams in a single day, Billboard reports. On June 19—the day after he was shot and killed in South Florida—his track “SAD!” amassed 10.4 million streams globally, according to SpotifyCharts.com. The song topped Taylor Swift’s single-day record for Spotify global streams, which was 10.1 million for “Look What You Made Me Do” on August 25, 2017.

The song also appears to have gotten close to Drake’s more recent single-day U.S. streaming record with “God’s Plan.” That song reportedly hit 4,326,679 streams. According to SpotifyCharts.com, “SAD!” racked up 4,437,612 in the U.S. on June 19. Pitchfork has reached out to Spotify for confirmation on XXXTentacion holds the new record.

Spotify recently removed XXXTentacion and R. Kelly’s music from its editorial and algorithmic playlists as part of their Hate Content & Hateful Conduct policy. The streaming platform has since walked back the policy and reinstated “SAD!” on their popular RapCaviar playlist.

Read “Why Spotify’s New Policy on Hateful Conduct Is a Flawed Step Forward” on the Pitch.

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