Wood Wood Celebrates Life With New Reebok Classics Low
Wood Wood's Life Store, known for its carefully curated selection of lifestyle pieces, just joined forces with footwear pioneers Reebok for a subtle take on the brand's signature Classic Low silhouette.
Complete with a premium leather upper and fleece-lined insole, the off-white sneaker boasts a contrasting gum sole and clean W.W. Life Store branding on the shoe's heel. Dubbed the go-to shoe for "life's everyday activities," the collaborative sneaker offers a minimal take on a classic.
First founded by Karl-Oskar Olsen and Brian SS Jensen, the Danish lifestyle brand is gearing up to celebrate its 20th anniversary alongside recently unveiling its FW22 lookbook. The collaboration with Reebok comes shortly after Wood Wood partnered with artist Tal R for a collaborative collection.
"I envisioned this shoe as the type of sneaker to do life in. We all get preoccupied in life's menial tasks, so I wanted to create a shoe that would work for all occasions – whether that be out walking my dog or heading to the store to go grocery shopping," says Jensen in a press release. "I feel like Reebok has been instrumental in creating versatile silhouettes that have a timeless feel, so I think our customers will appreciate a shoe that has a sense of longevity and a pared-back aesthetic, making it suitable for almost any activity," he adds.
The Reebok Classics Low for W.W. Life Store will be available to purchase from the brand's website on September 15, alongside all W.W. Life Stores.
