Who Won the Last Leap Day in Broadcast Ratings?
Saturday is Feb. 29, a.k.a. Leap Day, the holiday (of sorts) that only happens once every four years. That 1,460-day gap means many TV series don’t even make it from one Leap Day to the next. Before we celebrate our extra day of February, TheWrap’s curiosity led us to look back at what broadcast network and which show won the last Leap Day, Monday, Feb. 29, 2016, in Nielsen’s Live + Same Day ratings? Led by “The Voice,” NBC topped that evening’s primetime (8 p.m. to 11 p.m.) in total-viewer averages. The exact same line could be said about this past Monday night, though the specific numbers are significantly lower just four years later. How the landscape has truly changed… What doesn’t hold is the fact that NBC also won back then among adults 18-49, the demographic most coveted by company’s advertising on entertainment programming, with “The Voice” as the evening’s highest-rated show. These days, that distinction now belongs to “The Bachelor,” which led ABC to a Monday win this week. Also Read: Why Former Viacom CFO's Huge Univision Deal Makes Sense: Just Look at TV Ratings NBC won Feb. 29, 2016 with a 2.9 rating and 11.2 million viewers....
Read original story Who Won the Last Leap Day in Broadcast Ratings? At TheWrap
