Why YouTube TV’s Deal With Sinclair Falls Short
At first glance, YouTube TV striking an agreement with Sinclair to continue carrying most of the cable company’s regional sports networks appears to be a deal it had to make. After all, YouTube TV is still relatively new, and it should be focused on adding as many customers as possible who are fleeing from traditional pay TV. Offering a robust slate of channels that includes local sports seems like a good way to go about doing that. But it turns out, this deal is more of a nice-to-have for YouTube TV than a necessity. Losing regional sports networks (RSNs) wouldn’t be a deal breaker for most of YouTube TV’s customers, according to Colin Dixon, CEO of NScreenMedia, a firm dedicated to analyzing the over the top market. “YouTube TV doesn’t need to have all the RSNs,” Dixon told TheWrap. “Most people leaving a cable company and switching to YouTube TV will lose one or two channels they watch. The majority — 70-80% — of homes never or occasionally watch their local RSNs. For them, living without it is worth the amount they will save switching to YouTube TV.” The financial terms of Thursday’s deal were not disclosed. But the biggest indicator...
Read original story Why YouTube TV’s Deal With Sinclair Falls Short At TheWrap
