Why ‘The Voice’ Producer Jim Roush Is Investing in a New Gaming Television Network

Samson Amore
·1 min read

Veteran game show and reality television producer Jim Roush recently joined video game content production company Subnation as an investor and senior advisor in charge of production to help the company make new content that appeals to households across America. Roush wants to introduce gaming content to a larger audience with El Segundo-based Subnation. After 10 years as executive vice president of production at Mark Burnett Productions, Roush launched and oversaw production on shows including “The Voice,” “Shark Tank,” and “Are You Smarter Than a 5th Grader,” as well as The Emmys and People’s Choice Awards. Roush also worked on “The Price is Right” and “Family Feud.” Roush invested an undisclosed amount in Subnation. The company was founded in June 2018 by Chairman Keith “Seven” Volpone and Doug Scott and is in the process of raising a seed round, which Roush’s investment was a part of. A spokesperson for the company said up until now it has been funded by mostly “friends and family” money. Gaming content, in general, has yet to completely hit the mainstream. Roush will join the company to oversee production and will work directly with the teams to produce programming that’s centered around gaming but appeals to...

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