Why ViacomCBS Is Not Diving Headfirst Into the Streaming Era

Like all media companies, ViacomCBS wants to take advantage of the new streaming era. But while Disney and WarnerMedia are pooling all their assets into one, big-top streaming service, ViacomCBS wants to be both a buyer and a seller. Viacom has shown in the last few months a willingness to make revenue-generating deals on its library of content rather than hoard those rights for its own internal streaming services. “I think it is a smart strategy, as there is growing demand for premium content and ViacomCBS has the ability to sell shows with high awareness into the market, especially as others self-license their content,” MoffetNathanson analyst Michael Nathanson, told TheWrap. Just this week, Viacom’s Nickelodeon announced a multiyear output deal for films and TV series with Netflix. Thursday morning, Viacom announced that Netflix bought the rights from Paramount to develop a fourth “Beverly Hills Cop” film, with Eddie Murphy attached. And last month, the company sold the exclusive streaming rights to Comedy Central’s “South Park” to HBO Max in a deal worth at least $500 million. Also Read: HBO Max Lands 'South Park' Reruns in Massive $500 Million Streaming Deal Additionally, Disney+’s upcoming drama with Gina Rodriguez, “Diary of a Female...

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