Why Talent Agent Amber Howard Wants to Make Game Streaming More Diverse

Talent agent Amber Howard joined TalentX Gaming to lead its talent discovery and management division with plans to give the traditionally white male-dominated streaming industry an image overhaul. TalentX Gaming, also called TXG, launched in May as a joint venture between esports organization ReKT Global and social media management firm TalentX Entertainment. “When I’m looking at talent, I want to see people that look like me. It’s no different in gaming,” Howard, who is Black, told TheWrap. “I want to see people who look like me. I want to see that there are other people in the industry that represent who I am.” A former talent relations manager for the NFL, IMG and A3, Howard brought a small roster of streaming talent with her to TXG. They included Soleil “Ewok” Wheeler, a deaf 14-year-old “Fortnite” player who has over 129,000 subscribers on YouTube and nearly 175,000 on Microsoft’s Mixer platform (which will cease operations July 22). Wheeler signed with gaming brand and esports team owner FaZe Clan in July 2019 and is the organization’s first and only female recruit in its ten-year history. Also Read: 'Hamilton' Drives 79% Spike in Disney+ Downloads Howard also served as manager of talent for...

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