Why the NBA’s TV Ratings Could Rebound – Or Chuck Up Air Balls
The 2019-2020 NBA season was supposed to be a TV ratings slam dunk. This season has seen a return to prominence for the Los Angeles Lakers, who feature the game’s most popular player in LeBron James, as well as a second team in L.A. worthy of championship talk. The reigning MVP, Giannis Antetokounmpo, has put together another strong campaign and has led the Milwaukee Bucks to its best season (so far) in team history. And there are some of the most exciting players to grace the court now playing in today’s league. However, the NBA’s TV ratings have been clanking off the back of the rim, falling double digits compared to last year. On the eve of the NBA’s All-Star break this weekend in Chicago, it’s time to ask the question: Can the NBA’s ratings rebound in the second half? In true basketball fashion, TheWrap is going pick-up style. We’re laying out three reasons why the second half of the NBA season should bounce back, and three reasons why they could continue to heave bricks. Also Read: Ratings: ABC's Christmas Day NBA Game Falls From Last Year - Still Dunks on the Rest of Primetime The case for a continued slump:...
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