Why ‘Hamilton’ on Disney+ Could Spark More Demand for Filmed Broadway Shows

No one has sat in the audience of a Broadway theater since March, and they won’t until at least January. But even before the novel coronavirus pandemic brought Broadway to its knees, enjoying the New York institution was no Sunday in the park. The success of “Hamilton” on Disney+, however, could help change that. The release of “Hamilton,” which was originally set to debut in theaters in October 2021, drove roughly 1 million Disney+ mobile downloads over its Fourth of July debut weekend, according to data shared by Sensor Tower. Disney hasn’t released viewership figures, or how many new subscribers “Hamilton” might have generated. The 1 million downloads for “Hamilton” across both Apple’s App Store and the Google Play store over the three-day weekend, represented a 79% spike from the previous weekend, according to Sensor Tower, but those downloads don’t include app downloads on TV streaming devices like Apple TV and Roku. If those numbers, and the volume of conversation about the show online, are any indication, however, the filmed version of “Hamilton” was a giant hit. People’s viewing habits have begun to change during the pandemic, but the excitement around “Hamilton” bodes well for other filmed versions of Broadway...

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