Why Dunkin’ loses ‘Donuts’, wants to be a coffee house

The chain is reportedly dropping ‘donuts’ from its name at a test store in California. Dunkin’ says while they’ll continue to sell donuts, they want to be thought of as a coffee shop. Yahoo Finance’s Alexis Christoforous, Andy Serwer, and Myles Udland discuss whether their new branding could help them appeal to a more health-conscious generation.

Advertisement