Why Bundling Could Save Apple News+ From Becoming a Newton-Level Flop

So far, it hasn’t been pretty for Apple News+. The $9.99 per month service, offering Apple device users access to hundreds of magazines and major newspapers like The Wall Street Journal and the Los Angeles Times, has only grabbed about 200,000 subscribers since its late March debut, according to a recent report from CNBC. Considering there are 189 million active iPhones in the U.S., Apple has only enticed 1 out of every 945 iPhone users to sign up. That’s not an optimal conversion rate for a company with a $1.18 trillion market cap. Right now, News+ is heading towards joining the Apple Newton as one of the company’s all-time flops. That’s why bundling News+ with TV+, its new streaming service, and Apple Music is it’s best — and perhaps only — path to long-term survival. “A [bundle] would be one way to force feed adoption and drive up subscriber numbers, which alone could have positive marketing impact that drives overall Apple News+ awareness in the increasingly congested news marketplace,” CREATV Media chairman Peter Csathy said. Paying for each service on their own comes out to $20 per month, yet the only service with established cachet at this point is Apple...

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