Why Ben Shapiro’s The Daily Wire and Other Right-Wing Media Dominate Facebook

Legacy media outlets like The New York Times and The Washington Post are considered the gold standard of the journalism world. But on Facebook, they trail far behind the right-leaning Fox News and more conservative outlets like The Daily Wire, which is spearheaded by commentator Ben Shapiro, when it comes to drawing in readers. The Daily Wire was the top publisher on Facebook in July, the most recent month data is available, according to research shared by data firm NewsWhip. The outlet had 98.9 million engagements for the month, or about 8 million more engagements than CNN, the next closest outlet. (Engagement counts all likes, reactions, comments and shares that a post receives.) Those figures easily blew past The New York Times, which had 61.5 million engagements, and The Washington Post’s 43.6 million engagements. Further proof that conservative media is thriving on Facebook: Fox News was the third-most-popular publisher in July, with nearly 86 million engagements. That trend carried over to August. Kevin Roose, a tech columnist with The New York Times, recently pointed out that Shapiro’s Facebook engagement last month dwarfed the Times, the Post and several other outlets, including NPR and NBC. Also Read: 5 Signs Big Tech...

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