Why Ari Emanuel Couldn’t Sell Wall Street on Endeavor

Endeavor CEO Ari Emanuel found out the hard way that selling yourself to Wall Street investors is not the same as pitching to a potential client or a Hollywood studio or network. In the wake of Endeavor’s aborted IPO, the Hollywood entertainment, and talent and management company will need to do a better job of making the case to investors for why they need a piece of the company, analysts and marketing and investment experts tell TheWrap. “Nobody has heard of Endeavor outside of Hollywood,” Ross Gerber, CEO of media investment firm Gerber Kawasaki, told TheWrap. According to insiders, investor confusion over the company’s business model was one of the reasons the planned IPO wasn’t getting the traction Emanuel had envisioned. “Endeavor is really just UFC and IMG, with a Hollywood talent agency attached,” he added, referencing the Ultimate Fighting Championship league and sports management company under the Endeavor umbrella. “There’s no synergy there.” Also Read: Good Call, Endeavor? Peloton Stock Drops Another 6% Day After Its IPO Wall Street investors know what type of company they’re buying into when they purchase shares of AT&T, Tesla or even Google’s parent company, Alphabet. But Endeavor is trying to be a trendsetter;...

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