Why the 2020 Election Will (Briefly) Stem the Tide of Television’s Declining Ad Revenue

Tim Baysinger

Coming off a rough 2019, TV ad sales chiefs are hoping the new year brings not only good tidings, but better prosperity when it comes to advertising revenue. Lucky for them, 2020 is looking much brighter thanks to an election that is setting up to bring in record ad dollars. Political advertising spending is expected to near $10 billion next year (a 63% increase from 2016), with TV looking to get the biggest chunk. The influx of campaign money has led GroupM, the largest media-buying firm, to predict that TV ad revenue will increase by more than 5% in 2020. That $10 billion may only be the tip of the iceberg. By the time we hit Election Day next November, that amount could be much, much higher. Brian Wieser, global president, business intelligence for GroupM, told TheWrap that since GroupM drew up its ad forecast for 2020, two things happened. First, they saw that campaign fundraising for the first half of 2019 was pacing 45% higher when compared to the first-half of 2017 (for the 2018 midterms). Then last month, former New York mayor Michael Bloomberg entered the Democratic primary. Also Read: Michael Bloomberg Has Outspent Major Democratic Candidates in...

Read original story Why the 2020 Election Will (Briefly) Stem the Tide of Television’s Declining Ad Revenue At TheWrap