Who's at MetLife Stadium with Taylor Swift? Blake Lively, Ryan Reynolds, Hugh Jackman

So, you think you were excited for the Taylor Swift-Travis Kelce show on Sunday Night Football?

Not as excited as NBC.

With a week of planning, the network capitalized on one of the more viral convergences of superstardom, as Swift was widely expected to show up at the Kansas City Chiefs vs. New York Jets game at MetLife Stadium Sunday night.

Swift indeed showed (along with Ryan Reynolds, Blake Lively and Hugh Jackman), shown at 7:43 p.m. walking through security.

Here's a rundown of how NBC covered the event, including the more than 20 times Swift was mentioned or shown:

7:04 p.m., On the pregame show, Jac Collinsworth kicked it off outside MetLife as the camera zoomed in on a doppelganger for Taylor, saying "That is not the woman, but it sure does look like her."

7:16, NBC airs a Taylor Swift "The Eras Tour" movie commercial, the first of several that played during the broadcast. As the commercial ended, the broadcasters neatly segued into photos of Swift at last week's Chiefs' game and a photo of a Swift fan in a concert shirt.

7:27, NBC airs a spotlight video of Travis Kelce, including talking to the star tight end about his turn hosting Saturday Night Live.

Swift, Jackman, Lively, Reynolds, Carpenter arrive

7:42, Taylor is seen walking through security with Jackman, Lively, Reynolds and Sabrina Carpenter.

7:51, Eras movie commercial airs again

7:53, A quick segment on the viral nature of the game, due to Swift's presence

8:10, Cut to a shot of Taylor in the luxury box with Reynolds to her right

8:15, "Taylor is here. Taylor is in the house," says announcer Mike Tirico as he kicks off the game broadcast. "Hi Swifties, we'll be with you all night."

The Voice cross promotion

8:20, A segment airs on The Voice, hosted by Carson Daily in a brilliant piece of cross promotion involving the NFL, Swift's song titles and the excitement she is bringing to the game

8:21, Melissa Stark references how Aaron Rodgers, who came to watch the game after his Achilles surgery, was at the Swift show in May at MetLife.

Rutgers in the house

8:39, New Jersey's own Isiah Pacheco, a running back who played for Rutgers, scores the Chiefs first touchdown. Cameras find Swift hugging folks in the luxury box. Pacheco earned his spot at the 2022 NFL Combine with four straight seasons of at least 500 yards rushing and three touchdowns at Rutgers.

8:40, Another Eras movie commercial airs.

8:46, "Taylor like what she sees so far" says Tirico, as video of Swift in the box airs. Then it cuts to video of Taylor on the big screen in Times Square.

9:18, A promotion for The Voice focuses on Carson Daly, who is thanked by Tirico for handling the Swift song-titles piece in the earlier promotion of The Voice. Daly was in the stands with his son for the game.

9:40, As the game came out of the 2-minute warning, with the Chiefs winning 20-12, cameras cut to Taylor for a few seconds before play began again with the Jets in possession.

Halftime

9:51, Halftime, Chiefs winning 20-12.

10:01, Quick shot of Swift cheering after one of the 1st quarter touchdowns.

10:04, Swift showed cheering during the "First Half Replay" of top plays.

10:05, Second half begins.

10:12, Jets quarterback Zach Wilson, following a touchdown, runs for a 2-point conversion and ties the game at 20. Tirico says: "What if Taylor Swift is in the house. And Aaron's back. What if the much-maligned guy has a night. There's still time, but Zach Wilson is having a night."

Cornelia Street

10:23, Following a Jets punt, camera cuts to Taylor. "Halfway through the third, Taylor still here," Tirico says. Then they cut to a street sign of Cornelia Street in the Village, referencing a song from Swift's "Lover" album. Swift rented 23 Cornelia Street for a time in 2016.

10:39, "This game was 17-0 and Chris and I were going through all of our Taylor Swift lyrics and song titles and he was going to talk about watching the documentary," Tirico said over live video of Swift in the suite. "Sorry Taylor, a game broke out in front of us."

10:43, "You think Travis Kelce is living the good life, Donna Kelce is living the best life of all," said Tirico over video of Swift hugging Kelce's mother Donna in the suite. "There she is with Taylor Swift again like she was last week. Earlier today, she was 96 miles away at the Eagles game to watch Jason (Kelce) and she was sitting with Jake from State Farm."

"Taylor Swift can't go anywhere," Chris Collinsworth says. "In a convertible, they drive off down the road out of the stadium in Kansas City. It's the greatest image. It had to be the most freeing thing that Taylor has done inn 20 years."

10:45, "The Taylor effect is real" Melissa Stark said. "Travis Kelce gained almost 900,000 new followers on Instagram this past week. According to Fanatics, there has been a 400% spike in Kelce jersey sales. Before last Sunday's game, Kelce ranked 19th in sales, now he is in the top five." People are also ordering custom jerseys with Kelce's number 87 and "swifties" across the shoulders.

Game over

11:17, Jets lose, 23-20.

11:18, Taylor shown in the luxury suite celebrating the win by the Chiefs.

This article originally appeared on NorthJersey.com: Taylor Swift Travis Kelce MetLife Stadium Blake Lively Ryan Reynolds