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Here’s where to buy the soft matte Stanley tumbler that’s going viral on TikTok

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It’s official — the Stanley tumbler is one of the first viral products of 2023 — and it’s worth the hype.

You likely haven’t been able to escape seeing this already best-selling handled water cup on social media (particularly TikTok and Instagram) or out and about in the real world. These cups have become extremely popular and have sold out repeatedly.

If you’ve been wondering what makes them so special and where you can find them, we’re here to break it down.

Stanley The Quencher H2.0 Flowstate Tumbler (Soft Matte), $50

Credit: Stanley
Credit: Stanley

$50 at Stanley

People swear by these Stanley cups because they’re super durable, practically indestructible and keep water ice-cold for 11 hours. They also have a sturdy and ergonomic comfort-grip handle and a tapered base that easily fits in car cup holders. Folks also love the reusable straws they come with that encourage you to stay hydrated without having to throw your head back over and over again.

While the original Stanley tumbler comes in tons of colors, the soft matte four-color line is what’s going viral right now. Its gorgeous silicone finish has a velvety and smooth touch, and it offers a stylish and sophisticated feel that’s a welcome departure from the more rugged, industrial look of the original cup.

Credit: Stanley
Credit: Stanley

Under the soft matte finish is a recycled stainless steel construction and a double-wall vacuumed insulation to keep hot drinks hot for seven hours and iced drinks cold for 11 hours. It’s so well-insulated that ice stays solid in the Stanley Soft Matte Tumbler for two days.

On top of these useful features, the popular cup has an advanced FlowState lid with a rotating cover that has three positions. The first is a straw opening designed to resist splashes with a seal that holds the straw in place. The second is a drink opening, and the third is a full-cover top for leak resistance.

This cup fits 40 ounces of hot or cold liquids and is selling out fast. Choose from four colors (Stormy Sea, Bay Leaf, Dune and Red Rust) and snag one before they sell out again!

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