Because fictional or not, everyone loves a good deal.
There’s a Scandal clothing line at The Limited, and you just know Olivia Pope’s got it handled. The Walking Dead’s Rick Grimes would fight big-box retail zombies to get a good doorbuster on ammo and rations. There’s no question, Richard from Silicon Valley would load up on tech gadgets from Fry’s. Tyrion from Game of Thrones would hit Games Workshop for some discount tabletop warfare. Retailers, beware: Abbi and Ilana of Broad City might seek a five-finger discount on that cute Urban Outfitters lamp. And poor little ol’ Kimmy Schmidt would totally go to Contempo Casuals … because nobody told her it closed in 2001.