Watson, Fowler playing Big Spring

May 1—BIG SPRING — Organizers of the Big Spring Cowboy Reunion and Rodeo are dipping in to an old bag of tricks to help celebrate the event's 90th year.

Two decades ago, Big Spring's marquee event developed their after-the-rodeo concerts and dances. It was a rather small affair that has transitioned into shows at the Franklin & Son Pavilion, a place that not only allows for plenty of room to dance but also enjoy the overall experience.

"Because it's the 90th year, we're bringing Aaron Watson back, and we think it will work out really good," Derek Wash, a member of the volunteer group that produces the cowboy reunion and rodeo, said in a news release. "When we started it, we got Aaron three out of four years. One of the only times we sold that fair barn out was Aaron Watson.

"We've never had a bad turnout with Aaron Watson. You're going to have a more wholesome show. He represents what we represent: God, country and cowboys."

Watson will close out the weekend with his concert set to follow the Saturday, June 22, rodeo performance, but he's not the only show in town. The rodeo, which begins Thursday, June 20, will be highlighted by another Texas artist; Kevin Fowler will perform Friday, June 21.

Both artists were born in Amarillo. Fowler began playing in rock bands in his home state, then transitioned into a solo act in the early 2000s. In addition to putting his talent on stage, Fowler also has had other artists find success with songs he has written.

"We've never had Kevin, but we've tried to get him several times," Wash said. "He'll bring a party crowd with him when he performs Friday night.

"Aaron brings a party, too. He is classic. You can dance the night away both nights. We have consistently made upgrades to our concert pavilion, and it is a sight to be seen in Big Spring."

The concerts began as an added piece to the entertainment package, but they've become a major part of the rodeo weekend in Howard County. Top Texas Country artists like Randy Rogers, Pat Green, Stoney LaRue and Casey Donahew have showcased their talents over the years. Watson and Fowler will just add their own stylings to this year's shows.

"I built my career at the honkytonks," Watson said. "There are a lot of people out there who like what I do, so for them — and for myself — I'm going to keep pushing forward."

That fits right into the theme of the weekend. Tickets are on sale now, with prices running at $10 for Friday's show and $20 for Watson's concert Saturday. VIP tables are $250 for Friday and $350 for Saturday.

"We have the most affordable show you can talk about here in Big Spring," Wash said. "These concerts are a point of pride around here. To have things here at that price, it's amazing, especially with artists like this in your own back yard."