When and How to Watch ‘Victoria’s Secret: The Tour’ Online

Danielle Directo-Meston
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After a four-year hiatus, the Victoria’s Secret show is coming back. “Part documentary, part fashion fantasy,” Victoria’s Secret: The Tour ’23 premieres Monday on Amazon’s Prime Video and will feature behind-the-scenes footage and interviews with Naomi Campbell, Gigi Hadid, Doja Cat, Hailey Bieber, Winnie Harlow, Julia Fox, Lila Moss, Adwoa Aboah, Valentina Sampaio and more.


Running 95 minutes, the “reimagined” Amazon original special will highlight the VS20, a group of 20 women creatives “on their journey to make the iconic VS platform their own,” including fashion designers, artists, dancers, choreographers, writers and filmmakers from Bogotá, Lagos, London and Tokyo. (See the full list of VS20 creatives at Victoria’s Secret.) To coincide with the premiere, Amazon will offer four curated collections inspired by each designer’s city alongside signature Victoria’s Secret designs in new styles.

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The Tour ’23 will showcase custom looks by four designers: Colombia’s Melissa Valdés Duque, Japan-based Jenny Fax, London-based Supriya Lele and Nigeria-bred Bubu Ogisi.


The new special will support parent company VS&Co’s Tour Impact Fund, which will partner with organizations that work to advance gender equality and uplift underserved and marginalized voices in the communities of the VS20. Priyanka Chopra-Jonas will serve as an ambassador, mentor and advocate for the fund, which helps to create opportunities for emerging women artists and provide them with necessary resources for economic growth and empowerment.


Below, find out everything you need to know about how and when to watch the new Victoria’s Secret show online without cable (including for free) and how to shop the new collections.

How to Watch Victoria’s Secret: The Tour ’23 Online


Victoria’s Secret: The Tour ’23 will be available starting Monday, Sept. 25 at 5 p.m. PT/8 p.m. ET on Prime Video, and the only way to watch is with an Amazon Prime membership or a subscription to the company’s standalone streaming service.


The standalone Prime Video subscription is $8.99 monthly, while Amazon Prime costs $14.99 per month or $139 annually. Discounted options include Prime Access ($6.99 per month) for recipients of SNAP EBT, Medicaid and other government assistance programs and Prime Student ($7.49 monthly or $69 per year) for those enrolled in two- or four-year colleges.


New subscribers of Amazon Prime and Prime Video can watch Victoria’s Secret: The Tour ’23 for free during the 30-day trial period.


Amazon Prime membership benefits include free two-day shipping and same-day delivery, access to exclusive shopping events (such as Prime Day and the upcoming Big Deal Days) and Prime Video original content (like Emmy-winning series The Marvelous Mrs. Maisel, The Summer I Turned Pretty and more), free two-hour delivery on Amazon Fresh groceries, online shopping for Whole Foods markets, access to Prime Try Before You Buy and personal shopping services, special deals on subscriptions and other perks. Amazon Prime credit cardholders also receive 5 percent cash back on purchases.

How to Shop the Victoria’s Secret 2023 Fashion Show


In partnership with Amazon Fashion, Victoria’s Secret will release a tour-inspired collection on the e-commerce giant’s dedicated store. Those in the U.S. can also use Prime Video’s X-Ray feature to shop items as they stream the special. Stay tuned for more.

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