Watch Jon Brion and Michel Gondry Turn Fruit Into Musical Instruments for New Chobani Ad
By Sheldon Pearce.
Composer Jon Brion and Academy Award-winning filmmaker Michel Gondry, who famously teamed up for Eternal Sunshine of the Spotless Mind, have reunited for a new project: turning real fruit into fully functioning instruments for Chobani’s “Fruit Symphony.” Performing Brion’s original arrangement of Burt Bacharach’s “What the World Needs Now,” musicians play coconuts, limes, berries, bananas, and other sonic fruits using special technology involving contact microphones and triggers. The video features keyboards made of strawberries and a watermelon kick drum. Check out the video below. “Fruit Symphony” is part of a new Chobani platform called “Believe in Food”; the choir singing in the spot is made up of Chobani employees.
This story originally appeared on Pitchfork.
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