Watch the 'flirtatious' H-E-B tease for a Super Bowl commercial airing in Texas

H-E-B has some big plans for Sunday's big game.

The San Antonio-based grocery store chain recently teased a 15-second trailer of the commercial it plans to air during the Super Bowl LVIII matchup between the San Francisco 49ers and the Kansas City Chiefs.

The teaser depicts a shopper walking past an aisle before backing up to peek down it again. The shopper looks slightly past the camera with an expression of amusement or intrigue before continuing to walk. The words "You won't believe what we have in store," flash across the screen.

"For H-E-B, its 2024 Big Game commercial whispers to the hearts of Texans and reveals what they truly desire down every aisle," the company said in a news release. "In it, H-E-B will flirtatiously showcase an array of popular H-E-B brand products that turn heads."

The full commercial is 60 seconds long and will premiere between the third and fourth quarters of the Super Bowl. To accompany its commercial, H-E-B plans to release filters on popular social media platforms for users to interact with.

Map: Where to watch the Super Bowl in Austin if you're a die-hard Chiefs or 49ers fan

H-E-B ties for best customer satisfaction in the nation among supermarkets

H-E-B ranked first in a recent study measuring supermarkets with the best customer satisfaction, according to the American Customer Satisfaction Index. It tied Costco and Publix for the top spot.

Each of those supermarkets received a customer satisfaction score of 85, well above the field's average score of 79. Trader Joe's, which topped the ranking last year, came in second (technically fourth) with a score of 84. Walmart ranked dead last in the study with a score of 74.

Cast your vote! Do you prefer H-E-B, Costco or Publix?

Steve Austin grows mullet in Kawasaki Super Bowl commercial

Though the Super Bowl may be the biggest day of the year for football fans, it's certainly one of the biggest for advertisers. This year, Kawasaki called on a notoriously bald figure to promote one of its vehicles.

That would be none other than Stone Cole Steve Austin, the legendary professional wrestler who was born in Austin. In the commercial, two men get into a Kawasaki Ridge, and once one of them turns the key to start it, they're both adorned with mullets.

Did Stone Cold ever have hair? Steve Austin has a mullet in Kawasaki Super Bowl commercial

As they drive through a forest, animals around them also grow mullets. Finally, they pass Austin hammering rocks, and he, too, becomes "mulleted."

The company used an outgoing message often associated with the hairstyle as the ad wraps up to promote the Ridge: "Business in the front, party in the back."

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Reporting from American-Statesman News Producer Nate Chute contributed to this report.

This article originally appeared on Austin American-Statesman: Watch the H-E-B tease for a Super Bowl commercial airing in Texas