How to Watch the 2024 Rose Parade and Rose Bowl Game Online Without Cable
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
The Tournament of Roses is back. After returning last year following canceled festivities, the 135th Rose Parade will march down Pasadena’s Colorado Boulevard on Monday, Jan. 1, 2024. (The event has held a “Never on a Sunday” tradition since 1893.)
More from The Hollywood Reporter
Starz's $1.99 Streaming Deal Lets You Catch Up on 'Outlander,' 'John Wick' and More at Prime Video
Holiday Bowl 2023 Livestream: How to Watch USC vs. Louisville Football Online Free
How to Watch the NHL Winter Classic 2024 Online Without Cable
Tony Award-winning actress and singer Audra McDonald is the grand marshal of the floral float-filled festivities, which will air live starting at 8 a.m. PT / 11 a.m. ET on local ABC and NBC channels, as well as KTLA-5 (in Greater Los Angeles) and Univision, and will stream on DirecTV Stream, Fubo, Hulu + Live TV and Sling. It will precede the 110th Rose Bowl game presented by Prudential.
When Is the 2024 Tournament of Roses Parade and Rose Bowl Game?
The 2024 Rose Parade will air live Monday, Jan. 1, 2024, at 8 a.m. PT/11 a.m. ET and will be followed by the Rose Bowl game at at 2 p.m. PT/5 p.m. ET.
How to Stream the 2024 Rose Parade and Rose Bowl Game Online
Already cut the cord? You can watch the event with a subscription to select live TV streaming services to watch ABC, NBC or Univision for the Rose Parade and ESPN for the Rose Bowl Game, including DirecTV Stream ($70 and up monthly, includes 5-day free trial), Fubo (from $55 monthly for the first two months, $75 per month afterwards — includes 5-day free trial), Hulu + Live TV ($77 and up per month; includes Disney+ and ESPN+), and SlingTV’s Blue or Orange + Blue plans ($22.50 to $30 per month for the first month of service, $45 to $60 per month afterwards — respectively).
Who Is Playing the 2024 Rose Bowl Game?
NCAA football teams the Michigan Wolverines and the Alabama Crimson Tide will play against each other in the College Football Playoff Semifinal at the Rose Bowl 2024 — which begins at 2 p.m. PT/5 p.m. ET and takes place at Pasadena’s Rose Bowl stadium. You can buy last-minute tickets to the 2024 Rose Bowl game online at Ticketmaster, VividSeats, StubHub, Ticket Liquidator and TicketNetwork, as well as On Location for more info.
In addition, one of the best deals on Rose Bowl tickets are at SeatGeek. Use THR‘s exclusive promo code HOLLYWOOD10 to save $10 off eligible purchases of $250 and up. Click here for last-minute tickets.
How to Watch the 2024 Rose Parade and Rose Bowl Game on TV
Viewers with a traditional cable subscription can tune into ABC, NBC, KTLA-5 (in Greater Los Angeles), and Univision, which all have the rights to air the 2024 annual Rose Parade, while the Rose Bowl game is on ESPN. You can also use your cable account to log into the livestream on each of the channels’ websites.
2024 Tournament of Roses Parade: How to Buy Tickets
Tickets for the 2024 Tournament of Roses Parade grandstands (Jan. 1, 2024) and Decorating Places and Bandfest events (Dec. 31, 2023) are still available to buy online. Pricing ranges from $75 to $120 for grandstand tickets, and Bandfest and Decorating Places with varied timed-entry tickets; learn more and buy here.
The 2024 theme is “Celebrating a World of Music: The Universal Language.” which “brings us together through music. In a world of different cultures, beliefs, hopes, and dreams, one language unites us all — music. The sound, texture, rhythm, form, harmony, and expression meld together to move, soothe, excite and delight the world,” explained Tournament of Roses President Alex Aghajanian in a press release. “From bossa nova to blues, classical to country, metal to mariachi and rock to rap, thousands of genres invite us to become one in celebrating a world of music. Whether near or far, young or old, we invite you to year-long festivities that culminate on New Year’s Day at the Rose Parade. Let the music begin!”
Pop singer David Archuleta will kick off the parade with a special performance presented by Honda, while Grammy-nominated artist Jordin Sparks will close out the festivities with a grand finale presented by Mansion Entertainment Group.
Live spectators and viewers at home can expect to see floats from brands, corporations, nonprofits including the Kaiser Permanente, DirecTV, Lions International, Hill’s Pet Nutrition and Pasadena Humane, San Diego Zoo, Trader Joe’s and more. Southern California cities such as Burbank, South Pasadena and Torrance will also roll through with botanical-covered creations.
The 2024 Rose Queen is Arcadia High School student Naomi Stillitano, a senior who wants to study fashion design and marketing at Fashion Institute of Design and Merchandising, Milano Fashion Institute, Pasadena City College or the University of Southern California. Per a release, she’s the co-president of the Italian Culture Club, a dancer and actress with the Arcadia Stage Theater and a former-swimmer on the Rose Bowl Swim Team.
The parade will also feature classic vehicles, equestrians and marching bands; see the full lineup here.
Best of The Hollywood Reporter
