Warner Bros Promotes JP Richards to Co-President of Worldwide Marketing

JP Richards has been promoted to co-president of worldwide marketing at Warner Bros. Pictures, the company announced Friday. Richards will report to Blair Rich, president of worldwide marketing at Warner Bros. Pictures and Warner Bros. Home Entertainment. In his new role, JP Richards will work closely with Rich on the development and execution of Warner Bros. Pictures’ marketing efforts, utilizing his expertise in digital and new media, as well as his insight as to how audiences consume marketing messages. He’ll also partner with Rich to set overall marketing and operational strategy for the division. Richards played a significant role in guiding the restructuring of the marketing group over the last 18 months, including the addition of a number of key executives to the team. “JP is a world-class movie marketer and has been instrumental in helping the entire marketing organization up our game,” Rich said. “He’s a true partner, and I rely on him for his strategic instincts, excellent management skills and his strong relationships with our team, senior management and filmmakers. He’s as creative as he is strategic and well-respected internally and by his peers. I look forward to our continued collaboration.” Also Read: Warner Bros. Names Blair Rich...

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