Warner Bros. Discovery has promoted Marybeth Strobel to Executive Vice President, Advertising Sales, the company announced Wednesday.
Reporting directly to Warner Bros. Discovery Chief U.S. Advertising Sales Officer, Jon Steinlauf, Strobel will be managing the national sales bundle that includes Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network and WB Syndication.
Strobel replaces Karen Grinthal, who announced her retirement from the post after 25 years in September. It’s the latest shake-up since CEO David Zaslav’s mega-merger earlier this year.
Most recently serving as Senior Vice President, Advertising Sales at Warner Bros. Discovery Sports, Strobel has been with the organization in various capacities for 23 years, most notably leading ad sales across the portfolio, including CNN and Turner Sports, and growing digital solutions in the advertising space. Experience prior to Warner Bros. Discovery includes stints at advertising agencies like Televest, Wells BDDP and Barry Blau.
“Marybeth is an experienced sales leader who will bring a fresh perspective to her suite of brands that are key sales drivers for our advertisers and loved by our audiences,” Steinlauf said in a statement. “She will serve as an excellent complement to our existing bundle leadership team, as we continue to drive client-focused solutions across the most comprehensive portfolio in the industry.”
An active member of WBD Diversity, Equity, Inclusion and Belonging Groups – among them Emerging Professionals, Women of Sports and Turner Sports People Advisory Council – Strobel also serves as a mentor and co-chair to the nominating committee for She Runs It, an incubator for women in marketing, media and tech. She previously served on the organization’s board and, as a graduate of Women in Cable Television’s Betsy Magness program, she received the Media Data and Analytics Ace award from Cynopsis’ 2019 Top Women in Media.