Warner Bros. Discovery’s Boomerang Rebrands to Cartoonito in Nordics, Turkey, Middle East and North Africa

Georg Szalai
·1 min read
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Warner Bros. Discovery unveiled Monday that it has rebranded its preschool network Boomerang to Cartoonito across Sweden, Denmark, Norway, Turkey, and the Middle East and North Africa.

Now available under the new name as a pay-TV channel, Cartoonito will include such longtime Boomerang favorites as Tom & Jerry, Mr Bean and Masha and the Bear, and such newer content as Thomas and Friends: All Engines Go and Lucas the Spider, along with brand-new programming.

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“Cartoonito brings them together, while adding brand-new shows like Batwheels, Bugs Bunny Builders and Interstellar Ella — just for starters — offering a wider variety of programs filled with new friends, trusted fun, and extraordinary adventures for the whole family to enjoy,” the company said. “Cartoonito is Warner Bros. Discovery’s biggest commitment to programming for children aged 2 to 6. Dedicated to fun, engaging, and culturally relevant storytelling, Cartoonito celebrates young kids in their unique, unfiltered glory — quirks and all! — and encourages them to learn, laugh and draw outside the lines.”

Said Vanessa Brookman, senior vp kids and family EMEA for Warner Bros. Discovery: “We have lots to celebrate in this 100th year of Warners Bros, including the launch of our preschool offering — Cartoonito across EMEA. We are excited to expand into countries such as Sweden, Denmark, Norway, Turkey and the Middle East and North Africa.”

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